From the monthly archives:

February 2008

Once you go Mac, you can’t go back.

by Krutal Desai on February 25, 2008

After much pressure from the rest of my team at ACS, I finally switched my full time daily operations to my MacBook Pro.

11 comments

Attention and Advertisement #1 (general thoughts)

by Krutal Desai on February 24, 2008

Interesting conversation tonight at dinner:
“If Google didn’t have search results and you can only search through their ad-data — it would still be valuable.”

5 comments

Society and globalization is built on trying to make the strange familiar. Believe it or not many of us feel comfortable when we visit odd places but see logos and structures that are familiar to us. It is the rule of standardization that has been used to maintain and develop social institutions for centuries. It [...]

1 comment

Is RockYou the next EA?

by Krutal Desai on February 5, 2008

In a recent panel, I heard Jia Shen use an interesting analogy of his business to the video game business:

Social network platforms such as Facebook and Bebo are much like game consoles (Xbox and Play Station). There are two types of game developers, those who make a deep experience and a long thought out game, [...]

3 comments